Author: Weston Ruter
By default, the_title() in The Loop returns post_title; if, however, this needs
to be overridden so that a custom heading is displayed, then an h2 element may be
supplied at the beginning of the post_content and this will replace the
post_title in the content. This is going off of the assumption that the site
title should be a h1, and the page title should be in an h2, and then page
sections are h3s and below
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